Customer case
From product seller to service provider
How nLogic transitioned from product sales to offer unique services with ZaveIT.
In today's market, we see a significant change in consumer behaviour - a shift from buying and owning products to purchasing services. We aim to meet customer needs and accompany them on this journey.
Erlend Bonesvoll
CEO, nLogic
About nLogic
nLogic is a private, fully Norwegian-owned company founded in 2007 by a team with solid experience from some of Norway’s most prestigious IT companies. The company primarily provides data center, security, and network solutions to operators, content providers, and larger enterprises. The company’s ownership is entirely in the hands of its employees.
nLogic distinguishes itself with its specialized knowledge and a unique ability to adapt to the actual needs of customers through tailor-made network and data center solutions. Using their expertise and proven methods, they develop effective solutions to design innovative solutions for secure, reliable, and optimal service delivery.
nLogic collaborates with technology suppliers who consistently offer the best products for customer solutions. Considering this, they chose to partner with ZaveIT, which aligns perfectly with nLogic’s core values.
nLogic distinguishes itself with its specialized knowledge and a unique ability to adapt to the actual needs of customers through tailor-made network and data center solutions. Using their expertise and proven methods, they develop effective solutions to design innovative solutions for secure, reliable, and optimal service delivery.
nLogic collaborates with technology suppliers who consistently offer the best products for customer solutions. Considering this, they chose to partner with ZaveIT, which aligns perfectly with nLogic’s core values.
How nLogic scaled services and product sales with ZaveIT
With the ZaveIT Platform, nLogic was able to transition from product sales to service delivery quickly. The Platform offers a variety of built-in services, and a webshop that nLogic could immediately offer its existing and new customers.
Challenge
nLogic wanted to attract more customers by offering both services and products, and to a greater extent, meet the customers’ needs. A dedicated Platform was necessary to realize this goal in a structured and market-oriented manner.
As a system integrator without its own development capacity, nLogic had to look for opportunities in the market. There was also a desire for a predictable solution in terms of scalability, simplicity, and, not least, cost control.
As a system integrator without its own development capacity, nLogic had to look for opportunities in the market. There was also a desire for a predictable solution in terms of scalability, simplicity, and, not least, cost control.
Strategy
Initially, nLogic had three strategic alternatives:
- Develop a Platform themselves. This would have required a large investment in both competence and systems. This was quickly dismissed due to high risk and cost/benefit.
- Buy a company that had already developed a Service Platform.
- Purchase access to an already developed Platform and get a quicker path to market
nLogic chose to buy access to an already developed Platform in their go-to-market strategy. The choice fell to ZaveIT, which offers a Platform that aligns perfectly with nLogic’s core values.
One Platform. One Engine for Growth.
nLogic began by focusing on building and selling services. The ZaveIT Marketplace enabled them to white-label, bundle, and launch services instantly. They started with Enterprise BaaS and quickly attracted their first customers.
With the ability to build Anything as a Service (XaaS), nLogic also developed and launched their own offering — WiFi as a Service — which was made available directly to their customers, on the web, and through the Marketplace.
With the ability to build Anything as a Service (XaaS), nLogic also developed and launched their own offering — WiFi as a Service — which was made available directly to their customers, on the web, and through the Marketplace.
As their business evolved, nLogic expanded into product sales by adopting the Webshop module. This allowed them to manage and sell both services and products seamlessly from the same platform.
Today, the ZaveIT Platform provides nLogic with powerful tools that automate delivery, simplify administration, and create a structured and scalable way to serve their customers.
Today, the ZaveIT Platform provides nLogic with powerful tools that automate delivery, simplify administration, and create a structured and scalable way to serve their customers.
Result
nLogic’s goal was to meet the ever-growing demand for services while also offering products through a seamless webshop experience.
With the ZaveIT Platform, nLogic can now deliver everything from one unified platform — meeting customer needs in a predictable, scalable, simple, and cost-effective way.It’s easier to manage internally, and even easier for customers to buy.
With the ZaveIT Platform, nLogic can now deliver everything from one unified platform — meeting customer needs in a predictable, scalable, simple, and cost-effective way.It’s easier to manage internally, and even easier for customers to buy.
Sales
nLogic was able to white-label the Platform and Services. In the first month, they sold 700 licenses, and in the first year, they sold 6,000 licenses.
The Right Concept
By choosing the ZaveIT Platform, nLogic could quickly offer services to new and existing customers without bearing the risk and large investments associated with internal development. The Platform gives nLogic the structure they need, enabling them to rapidly get started as a Service Provider, while still offering traditional products side by side – all managed in one unified platform.
Economy of Scale and Competitive Power
The Platform automates time‑consuming tasks such as order processing, invoicing, and support, enabling nLogic to serve more customers with the same team. It is built to handle high transaction volumes, so nLogic can scale without large investments in infrastructure or development.
By integrating with their distributor, the Platform also automates procurement, and nLogic gains access to ready‑made services they can offer alongside their own, without building everything in‑house. Together, this gives nLogic significant economies of scale and stronger competitiveness in the market.
By integrating with their distributor, the Platform also automates procurement, and nLogic gains access to ready‑made services they can offer alongside their own, without building everything in‑house. Together, this gives nLogic significant economies of scale and stronger competitiveness in the market.
Automated sales
The entire value chain in the platform is automated, from procurement and delivery to implementation. This has provided nLogic with structure and enhanced control.
The self-service tools have completely changed how we interact with clients. It’s easy, intuitive, and saves time.
Summary
Customer demand and changing market needs led nLogic to expand its service catalog, which triggered a strategic partnership with ZaveIT. The ZaveIT Platform gave nLogic the structure to launch services quickly and cost‑effectively, without heavy upfront investments.
Today, nLogic uses the Platform to handle both services and products from one place, gaining economies of scale and integrated processes so the organization can focus on sales, customer relationships, and further growth.
Today, nLogic uses the Platform to handle both services and products from one place, gaining economies of scale and integrated processes so the organization can focus on sales, customer relationships, and further growth.
