Customer case
From product seller to service provider
How nLogic transitioned from product sales to offer unique services with ZaveIT.
In today's market, we see a significant change in consumer behaviour - a shift from buying and owning products to purchasing services. We aim to meet customer needs and accompany them on this journey.
Erlend Bonesvoll
CEO, nLogic
About nLogic
nLogic is a private, fully Norwegian-owned company founded in 2007 by a team with solid experience from some of Norway’s most prestigious IT companies. The company primarily provides data center, security, and network solutions to operators, content providers, and larger enterprises. The company’s ownership is entirely in the hands of its employees.
nLogic distinguishes itself with its specialized knowledge and a unique ability to adapt to the actual needs of customers through tailor-made network and data center solutions. Using their expertise and proven methods, they develop effective solutions to design innovative solutions for secure, reliable, and optimal service delivery.
nLogic collaborates with technology suppliers who consistently offer the best products for customer solutions. Considering this, they chose to partner with ZaveIT, which aligns perfectly with nLogic’s core values.
nLogic distinguishes itself with its specialized knowledge and a unique ability to adapt to the actual needs of customers through tailor-made network and data center solutions. Using their expertise and proven methods, they develop effective solutions to design innovative solutions for secure, reliable, and optimal service delivery.
nLogic collaborates with technology suppliers who consistently offer the best products for customer solutions. Considering this, they chose to partner with ZaveIT, which aligns perfectly with nLogic’s core values.
How did nLogic implement a successful Marketplace strategy with ZaveIT?
With the ZaveIT Platform, nLogic was able to transition from product sales to service delivery quickly. The Platform offers various built-in services that nLogic could immediately offer its existing and new customers.
Challenge
nLogic sought to attract more customers by offering services and, to a greater extent, meet the customers’ needs. A dedicated Platform was necessary to realize this goal in a structured and market-oriented manner. As a system integrator without its own development capacity, nLogic had to look for opportunities in the market. There was also a desire for a predictable solution in terms of scalability, simplicity, and, not least, cost control.
Strategy
Initially, nLogic had three strategic alternatives:
- Develop a Platform themselves. This would have required a large investment in both competence and systems. This was quickly dismissed due to high risk and cost/benefit.
- Buy a company that had already developed a Service Platform.
- Purchase access to an already developed Platform and get a quicker path to market
nLogic chose to buy access to an already developed Platform in their go-to-market strategy. The choice fell to ZaveIT, which offers a Platform that aligns perfectly with nLogic’s core values.
The Marketplace
The Marketplace in the Platform allowed nLogic to white-label, build, and sell available services immediately. They started selling Enterprise BaaS and quickly got their first customer. The Marketplace enables building Anything as a Service (XaaS), and now nLogic plans to offer its own designed service through the Marketplace by the summer of 2023.
The Platform offers many unique features that helped nLogic automate and simplify the delivery of services to its customers. With the unique Risc-Based Management module, nLogic and its customers can monitor and control that each job, task, and service runs smoothly. The Platform includes a Support and Ticketing system, which gives nLogic a unique tool for customer service and operational control.
Result
nLogic’s goal was to meet the ever-growing demand for services. With the ZaveIT Platform, nLogic has been able to offer services that meet customer needs in a predictable, scalable, simple, and cost-effective manner.
Sales
nLogic was able to white-label the Platform and Services. In the first month, they sold 700 licenses, and in the first year, they sold 6,000 licenses.
The Right Concept
By choosing the ZaveIT Platform, nLogic could quickly offer services to new and existing customers without bearing the risk and the large investments associated with internal development. The Platform gives nLogic the structure they need, leading to nLogic rapidly getting started as a Service Provider.
Economy of Scale and Competitive Power
The Platform automates many time-consuming manual processes traditionally involved in selling and delivering services, such as order processing, invoicing, and customer support. This allows nLogic to service more customers with the same staffing.
The Platform is designed to handle a large volume of transactions, allowing nLogic to easily scale up its business without large investments in infrastructure or personnel. nLogic avoids the costs of development, maintenance, and upgrades of the Platform. This is significantly cheaper than developing and maintaining their unique Platform.
nLogic gained access to services that they can offer their customers, without having to develop each service themselves. This gave nLogic the opportunity to respond quickly to changing market needs and customer preferences. Altogether, this resulted in significant economies of scale for nLogic, which can contribute to higher profitability and competitiveness in the market.
The Platform is designed to handle a large volume of transactions, allowing nLogic to easily scale up its business without large investments in infrastructure or personnel. nLogic avoids the costs of development, maintenance, and upgrades of the Platform. This is significantly cheaper than developing and maintaining their unique Platform.
nLogic gained access to services that they can offer their customers, without having to develop each service themselves. This gave nLogic the opportunity to respond quickly to changing market needs and customer preferences. Altogether, this resulted in significant economies of scale for nLogic, which can contribute to higher profitability and competitiveness in the market.
Sales
The entire value chain in the platform is automated, from procurement and delivery to implementation. This has provided nLogic with structure and enhanced control.
We can recommend the Platform to other IT Resellers. Most IT Resellers will add structure and economies of scale that no one has today. Using the platform, you can focus on sales and customers and less on operations and manual work. This will, over time, give a market-oriented operation.
Anders Brækken
Sales Director, nLogic
Summary
Customer demand and changing market needs led nLogic to want to build its service catalog and therefore entered a partnership with ZaveIT. nLogic needed the structure that the ZaveIT Platform could offer, to get started quickly without making large investments.For nLogic, this was a strategically good choice. They now have the structure, the economies of scale the Platform gave, and so the organization can focus on sales and customer contact.
