The MSP growth squeeze: How to win customers, protect margins and scale in 2027

UK MSPs are under pressure to win customers, protect margins and scale without adding complexity. Join ZaveIT and Stonesthro for market insights, a real-world partner story and a practical demonstration of how to structure, sell and manage recurring services.
Fresh market insights, a real-world perspective from Stonesthro, and a practical look at how MSPs can reduce manual work, protect recurring revenue and create a better customer experience.
MSPs are entering 2027 under pressure. New customers are harder to win, margins are being squeezed, and growth often creates more operational complexity. We will share the latest MSP market insights and explore what is changing, where providers are feeling the greatest pressure and why ZaveIT was built specifically for MSPs and the wider IT ecosystem.
Andy Bates, CISO at Stonesthro, will share their insight as an edge cloud provider. How Stonesthro’s sovereign edge cloud services enable UK MSPs to expand their portfolio without building the infrastructure themselves, and how Stonesthro uses ZaveIT to structure its offerings, build its own marketplace and distribute services through MSPs, resellers and other partners.
We will also demonstrate how MSPs can use ZaveIT in the areas where the need is greatest—reducing manual work, simplifying recurring revenue management, protecting margins and giving customers a faster, clearer and more professional digital experience.
Join us for practical insights, a real customer perspective and a focused demonstration of how MSPs can build a more scalable commercial model for 2027.
